Client: Unilever

Winner of a bronze Effie.

Problem: At HEB, where there are 3x more Hispanic shoppers than the average retailer, shoppers were not always thinking of beauty and personal care products when they were shopping for their food items.

Idea: With the help of Latina Texas Blogger, Yvonne Guidry, we invited our shopper to "Treat Herself" and invest in her own beauty.

How it worked: At the center of the program were two custom videos shot in the H-E-B beauty aisle. One dedicated to hair and one to face care. Yvonne and an H-E-B beauty advisor shared their expertise and invited moms to “treat yourself” to all Unilever had to offer.