I'm a creative and content executive who's spent the last two decades building brands, teams, and creative organizations — from Coca-Cola and Unilever to Mars Wrigley. My work sits at the intersection of strategy and craft: I care as much about the idea as I do about the workflow that gets it made well, on time, and at scale.
Most recently, I led SRW's Creative and Production Content Studio from the ground up, including an AI-integrated production model built to expand output while protecting the creative work itself — a model for how content operations can evolve without losing what makes them good. Before that, I led creative for a $24M Mars Wrigley account, built and managed four creative teams of 30+ creatives, and helped grow client rosters through new business and pitch leadership at agencies including The Mars Agency, VML, and Mirum.
My work has earned two Cannes Lions Gold awards and multiple Effies, but what I care most about is building creative cultures that are inclusive, high-performing, and generous — and developing the next generation of creative leaders.
Contact
tinsley.maggie@gmail.com
