Client: Skittles

Problem: Pride washing is everywhere the month of June and rainbows have lost their meaning.

Idea: Skittles is going to give up their rainbow to celebrate the LGBQT+ community.

How it worked: During Pride month all Skittles packs will remove their rainbow and replace them with art created by the LGBQT+ community.

Click here to experience the AR part of the program on your phone