Client: Skittles

Problem: 9 years ago Skittles replaced their lime flavor with green apple and people were not happy.

Idea: Announce that Lime is back and offer an individual apology to anyone who has ever complained.

How it worked: Through an IAT partnership we spread the word that lime is back featuring an apology tour that included a Twitch livestream. We partnered with gaming influencers and used digital and social media to apologize and get people to forgive us and eat more lime Skittles.

Winner of 2 x Gold Cannes Lions (Direct) and 2 x Bronze Lions (Brand Experience, Creative Data)