Client: Coca-Cola
Problem: As binge streaming is on the rise we needed a way to get more Coke in hands to pair with food/snacks.
Idea: Partnering with Hulu, we would own the Pause Ads and make it easy to get a Coke + snack.
How it worked: Every time a Coke appears on screen you have a chance to get a Coke + snack to enjoy with your show.
Hit pause when you see Coca-Cola on the screen
Scan the QR code
Get a Coke + Snack delivered to your door