Client: Snickers

Problem: How could we leverage the partnership between Snickers and the NFL to get more fans engaged during football season?

Idea: Under the brand campaign of “Rookie Mistake” (the idea that not satisfying your hunger with Snickers is a Rookie Mistake), we developed and engaging AR experience to show how Stefon Diggs would respond to your Rookie Mistake.

How it worked: Shoppers scan a Snickers bar or click a link via digital and social media to play our magic 8-ball game. The shopper can then ask Stefon Diggs about their Rookie Mistake and get a response by shaking their phone. Each submission is a chance to win Super Bowl tickets.