Client: Coca-Cola

Problem: Coca-Cola needed to connect their message that food and Coke tastes better together.

Idea: Create The Coca-Cola Kitchen, which will curate content from diverse set of well known talent and influencers that will give viewers a sneak peek inside their kitchen and show their love for food and Coke.

How it worked: Shoppers unlock exclusive content by scanning a code on their Coke. Celebrities and influencers let viewers into their kitchen and share a personal tip or dish and the story behind it, allowing fans to share in the ritual and invite others in on the fun.

Coke’s website is the hub for the Coca-Cola Kitchen and all content featured on the site and in social is shoppable.