Client: Mars Wrigley

Problem: Vending machines aren’t as popular or convenient as they once were. How could we reinvent the vending machine?

Idea: We tested AR Commerce by using the camera as the new storefront. Partnering with Snapchat and Doordash, we were able to create a virtual vending machine.

How it worked: Shoppers were able to bring a virtual vending machine into their own physical spaces, pick a bundle, and have it delivered within two hours powered by DoorDash’s DashMart in 5 key markets.

Results were strong with engagement with this immersive experience outperforming benchmarks, and we saw a lift in sales of featured bundles during the promotion.